My Treatment is a digital concept using narrative animations to help hospitals reduce patient anxiety and free up resources by replacing text information with a language everyone understands.

The jury says
A relevant service design for the healthcare sector aimed at preparing and educating patients to make them active partners in their own treatment. Information and influence prevent adverse psychological reactions, and as a special feature, My Treatment enables the patient to share the treatment plan with their family members, who may also want to be involved. The programme meets patients’ needs and facilitates well-informed and equal dialogues among patients, family members and healthcare professionals, which is a condition for good treatment outcomes.