Obtinu
Ensuring freedom of movement for women living with stress incontinence.
Stress urinary incontinence (SUI) affects one in three women globally, often after childbirth or during menopause, yet remains surrounded by stigma and underserved by design. Most available solutions are reactive, bulky, and shame-inducing: they absorb leaks rather than prevent them, often at the cost of confidence, intimacy, and spontaneity
Obtinu offers a discreet and proactive alternative. It is a soft, single-use, self-inserted silicone plug designed to stop leaks before they happen. With a gentle fit and magnetic closure, it provides immediate bladder control without the need for surgery or visible aids. Discreet and clinically tested, Obtinu is made for daily comfort, dignity, and independence
Obtinu brings together science, empathy, and aesthetics to solve a deeply personal challenge. By shifting the paradigm from coping to preventing, it empowers women to move, laugh, and live freely again. It is not just a product; it is a design for confidence, control, and a life without limitations.
The Jury says
Obtinu confronts a widespread but often silenced health issue by offering a solution rooted in dignity, comfort, and freedom. This discreet silicone plug with a magnetic valve provides instant control without pain or compromise, breaking away from decades of inadequate options. By replacing stigma with empowerment, it opens the door to renewed confidence in everyday moments – from running to socialising. The design’s simplicity and sensitivity highlight a belief that women’s health deserves true innovation and respect.
Obtinu stands as a powerful reminder that thoughtful design can restore autonomy and transform lives.