Luja™

Award Type
Winner
Award Year
2024
Designer
Coloplast Design & Usability Team

Improving bladder emptying through advanced catheter design.

For individuals using intermittent catheters, daily life can be challenging. Approximately 90% of users struggle to adjust the catheter to completely empty the bladder, while urinary tract infections (UTIs) are a significant concern for 45%.

Luja™ is the only compact intermittent catheter designed for both men and women. It features special micro-hole technology that enables complete bladder emptying in one smooth flow, which reduces the risk of UTIs. Unlike traditional catheters, which often interrupt the flow and can leave residual urine, Luja has over 50 micro-holes for women and more than 80 for men, ensuring efficient bladder emptying without the need to change position.

Luja makes catheterization easier by providing faster bladder emptying for men and reducing discomfort for women during use. Additionally, Luja is designed so that the female version is discreet and soothing, while the male version has a modern and stylish appearance, boosting confidence in everyday life.

Luja challenges traditional catheter designs and changes our perception of bladder emptying while prioritizing both the user and the environment by reducing plastic by 28% and CO2 emissions by 22% compared to similar models on the market.

The Jury says

Luja’s industrial design maintains a thoughtful discretion appropriate for its medical purpose, while its user-centric approach demonstrates attention to real-world needs: The female version is discrete and calming, while the male version is sleek, professional aesthetic combined with practical efficiency, proving that medical devices can be both highly functional and elegantly designed.

Luja achieves this while maintaining a commitment to sustainability, with reduced plastic usage and lower CO2 emissions compared to industry standards. This blend of innovation, user consideration, and environmental responsibility exemplifies the highest standards of Danish design excellence.

2024 Winners

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