Copenhagen Contemporary Circus College

Dare to move beyond tradition.

How do you create an identity for a circus school that wants to challenge the very idea of what a circus can be? For Copenhagen Contemporary Circus College, the team behind In Your Dreams developed the brand strategy, manifesto, and visual identity as one cohesive platform. The work was built around the three principles: connect, create, and challenge, brought together under the ambition Dare to Move. The visual identity draws on elements from the traditional world of circus and reinterprets them in a new way. The visual identity creates a clear story about a school with big ambitions.

Copenhagen Contemporary Circus College began without a history or an established position. The identity therefore needed to do more than make the school recognizable. It also had to help define who the school wanted to be from the outset. According to the school, it attracted more applicants to its ten available spots in its first year than several established European contemporary circus schools. The project shows how strategy, language, and visual identity can work together to give a new institution a clear position from day one.