Jenny Grettve is Head of Transformation at the European Institute of Innovation & Technology – Culture & Creativity. She is a dynamic global systems thinker and strategist whose work bridges disciplines to address the most pressing challenges of our time. With a deep understanding of architecture, design, and social systems, Jenny approaches problems through an integrated, holistic lens, seeking solutions that transcend traditional boundaries.

Her work is fueled by the conviction that the world’s most intractable issues – from climate change to economic inequality – require bold, interconnected approaches that challenge existing structures. She believes that sustainable, transformative change must come from embracing experimentation and even failure, recognizing that disruption and risk are essential parts of innovation.

With a Master in Architecture from Lund Technological University, Sweden, and Royal Melbourne Institute of Technology, Australia, Jenny also holds degrees in design theory and human development. She co-founded the publishing house Plastic Letters Press and runs the zine Horizon Manifestos – a publication that collects brief thoughts on economic futures from around the world. Aside from her strategic work she’s an active lecturer and author.