Dr Bettina Maisch is in charge of the Industrial Design Thinking (i.DT) Program at Siemens Corporate Technology (CT). Maisch’s holds a PhD in Business Innovation from the University of St. Gallen, Switzerland. She spends 1,5 years doing research at the Center for Design Research at Stanford University funded by the Hasso Plattner Design Thinking Research Program.
Bettina gained working experience in the advertising agency Ogilvy, at the Fraunhofer Institute for Open Communication FOCUS in Berlin and in various research projects at the University of Arts in Berlin, the University of St. Gallen as well as at Stanford University.