Ovum – A Fertility Tracking Device

Award Category
Visionary Concepts
Award Year
2021
Production Year
2018
Winner in Category
Visionary concepts
Company
IxD Lab, IT University of Copenhagen
Design Company
IxD Lab, IT University of Copenhagen
Designer(s)
Sarah Homewood & Harvey Bewley

A thoughtful and appropriate method by which both partners can be involved in knowing when the fertility cycle starts, to help a couple conceive a baby with less stress. The Jury says The fertility cycle of a woman can be tracked using a simple saliva sample. This sample is beautifully projected onto the bedroom wall, so the monitoring can be done by both partners – in the appropriate environment instead of the bathroom. The product helps shift a medical procedure into a cultural context. There are many things to like about this design, but perhaps the most important is that the fertility tracking becomes a shared process.