BiBi Breathing Buddy is a simple, intuitive tool designed to make evidence-based breathing exercises accessible to everyone – from children in classrooms to adults managing stress, anxiety, or sleep problems. All problems that many people all over the world are dealing with on a daily basis.  Through gentle lights and soft vibrations, BiBi guides users through four calming breathing techniques, each lasting two minutes. These exercises are commonly employed by therapists and psychologists to soothe the nervous system.

A slow mindful breathing activates the parasympathetic nervous system and reduces stress hormones, promoting immediate relaxation. Today, over 5,000 children in Danish public schools use BiBis on a daily basis, while many young people and adults also rely on it to manage similar challenges.

BiBi Breathing Buddy shows how thoughtful design can empower people to take control of their mental well-being in a world that rarely slows down. It’s a simple yet powerful tool – putting peace of mind within reach, one breath at a time.