Søren Skafte Overgaard is a partner in the communication agency FRIDAY & Partners, which provides advice about strategic communication, branding and PR at the intersection of management, organisation and marketing. The client list includes a wide range of Denmark’s biggest companies, organisations and foundations as well as design brands and food companies. FRIDAY was founded in 2014 and has been one of Denmark’s fastest growing communication agencies ever since.
Søren Skafte Overgaard was a partner and CEO in the branding and design agency e-Types from 2002–2014 and worked as an independent branding consultant in 2014–16. From 2007–2009 he was chairman of the Danish Design Association, and from 2013–2014 he was a member of the Design Committee of the Confederation of Danish Industry. Søren Skafte Overgaard has experience from numerous branding and design projects.
Søren Skafte Overgaard is a member of the advisory board for the Department of Management, Politics and Philosophy at Copenhagen Business School and a former external examiner and MA supervisor in the branding components of the same school’s MBA and Master of Corporate Communication. He acted as a company supervisor on Denmark’s first-ever industrial PhD thesis written by a designer and was involved as a case person and guest lecturer in connection with a case study on e-Types and its business models at Harvard Business School.
Søren Skafte Overgaard has an MA in Political Science from the University of Copenhagen and the University of California, Berkeley. Additional training in Strategic Management and Innovation and in Design, Innovation & Strategy, The Wharton School, University of Pennsylvania.