Paula Gerbase is Creative Director at Georg Jensen.

Born in Brazil and raised in Switzerland, Gerbase studied fashion at Central Saint Martins in London. Following training in tailoring on Savile Row, she launched her own label, 1205, which focused on unisex tailoring and earned her a British Fashion Award nomination.

Gerbase spent over a decade between London and Paris consulting for a handful of luxury brands, including six years as the artistic director at John Lobb, the Hermès-owned British bootmaker. She led the brand’s creative and visual direction before departing to focus on her personal project, Gerbase.

With 15 years of experience at global luxury brands, Gerbase brings a keen eye for design and a deep respect for craftsmanship.

In her role at Danish luxury house Georg Jensen, Gerbase is responsible for articulating the brand’s creative vision and setting the creative direction for a consistent brand expression across all consumer-facing touchpoints. She takes the lead in shaping its visual identity, overseeing design across all product categories, relevant collaborations, and both digital and physical experiences.