Award-year
Design solution
X Block
Category
Production Year
2017
Company
X Block ApS
Design company
X Block ApS
Designer(s)
Pascal Laraignou and Oliver Erritzøe

X Block is a unique, innovative toy building-block concept that kick-starts imaginative play, brings joy and provides children with opportunities to build and develop their creativity.

The Jury says
This is a sort of outdoor mega LEGO, and a very exciting innovation. With so much going on online, it’s difficult to get kids excited about outdoor activities. The solution is not a technology, it’s “just” a block that encourages direct learning. It’s not small and fiddly like many toys today, it leads to hands-on creativity and is designed for a different kind of play. It encourages collaboration, kids need to work together and share.

See the jury members