In 1979 Vestas sells and installs their first successful wind turbine, and customers begin to benefit from clean, sustainable electricity from wind. Today the Vestas wind turbine has become an icon and a trademark of a sustainable future that represents Denmark and Danish industrial and engineering design.
The jury says
The Danish Design Award celebrates the difference design makes. The Vestas wind turbine has indeed made a difference both for the energy sector and society as a whole. It is internationally known – and we can see that it has had an impact pushing forward the green transition – not only in Denmark but globally. Thus, the wind turbine can be considered an icon of Denmark’s engagement in the green transition of society. The Vestas wind turbine does reflect values such as quality, simplicity, and durability. It is transformative and innovative in so many ways. Thus, the wind turbine indeed reflects the Danish design DNA. The Vestas wind turbine is truly a celebration of great heritage in a contemporary context.