The SuperZookelsti is an interactive scenic bike path with giant lighting animal sculptures that inspire children to travel by bike and remind them to use their helmets.
The jury says
The SuperZookelsti is a really empathic design solution creating a safer and more joyful alternative to riding next to a busy road. Placing intriguing animal sculptures by a bike lane lighting up when you pass them – only when wearing a helmet – is a joyful experience that could easily nudge children to ride their bikes more often – and riding safely. The solution creates a fun and safe urban environment for children through a solid interactive design.