Sia Hurtigkarl Degel is a recent graduate of the Royal Danish Academy with a masters degree in Object and Furniture. She translates narratives into material stories, often motivated by issues or tendencies in present society. Sia is a prominent example of a designer with a clear, elevated social purpose. Her strong focus on ethical production and working conditions in society brings a high degree of originality to her sustainable design concept.
The jury says
Sia’s solution, World Cup Rugs, is a series of three rugs produced in Nepal as a reaction to the interwoven conflict between the FIFA World Cup 2022 in Qatar and the rug industry of Nepal.
Each rug materializes a statement from the public debate, appealing to FIFA and the participating World Cup nations to insist on persistent ethical changes. The storytelling and the execution are brilliant and well done, genuinely adding extra layers of reflection to her products.