Design solution
Ovum – A Fertility Tracking Device
Winner of
Nominated In
Production Year
IxD Lab, IT University of Copenhagen
Design company
IxD Lab, IT University of Copenhagen
Sarah Homewood & Harvey Bewley

A thoughtful and appropriate method by which both partners can be involved in knowing when the fertility cycle starts, to help a couple conceive a baby with less stress.

The Jury says
The fertility cycle of a woman can be tracked using a simple saliva sample. This sample is beautifully projected onto the bedroom wall, so the monitoring can be done by both partners – in the appropriate environment instead of the bathroom. The product helps shift a medical procedure into a cultural context. There are many things to like about this design, but perhaps the most important is that the fertility tracking becomes a shared process.

See the jury members