MODU is a new toy that allows kids to build their own life-size creations from tactile foam blocks, promoting active play and motor skill development

The Jury says
This toy helps address the development of active play for children across a wide age span. In itself, it is an imaginative product, which then unleashes imagination in children. It’s very easy to relate to. LEGO-like, it brings construction to a larger child-size scale. There is a unique core quality to the design.