Kofoeds Skole offers “help to help yourself” to a better life if you are homeless, long-term unemployed or otherwise part of a marginalised group. The communication aims to show that Kofoeds Skole is an open and diverse social organisation with people at the core.
The Jury says
The communication is successful in portraying marginalised individuals as part of society. It promotes acceptance and has impact by connecting a smaller community to a larger one. The design uses playful elements to underline that although we appear different, underneath we have the same wishes and needs. The purpose of the school is brought outwards into the wider community through the inventive use of design.