As a society we have to admit that we have so far failed to end smoking culture. A transitional product concept that expresses an idea to break down barriers between smokers and non-smokers as a means of inclusion and eventually to reducing smoking.

The Jury says
This is an exploratory, but practical concept to maintain a ritual yet remove a social barrier. We’ve not managed to eliminate this addictive habit yet, so innovation is still needed in this area. The jury admires the intent of this speculative design.