A redesign of the Copenhagen Pride visual identity, using the well-known rainbow flag in new ways to inspire more people and organizations to join Pride.
The Jury says
The upgraded design for Copenhagen Pride achieved its goal of communicating the event at many different levels, while keeping the design solution operational for a small organisation. There was a clear awareness of the event after the campaign. This is a good example of how to roll out an upgrade of an existing brand, appealing to both corporate ambassadors like 7-11 and Carlsberg, as well as the general public.