A technical and logistical platform for fashion brands to rent out fashion clothing and thus circulate it in a closed loop.
The Jury says
The platform is a way for the fashion industry to make money in a sustainable way and to extend the life of fashion products. It is an opportunity for us all to both produce and consume in a different way, and to rethink the use of materials. It highlights quality by making upscale products accessible to more consumers, as opposed to the current model that focuses on producing more, often low-quality products at a cheaper cost. With this solution, it becomes the producer’s responsibility to handle their own waste. At the moment society as a whole bears the responsibility. A game changer for the existing industry that will no doubt inspire a lot of spin-offs.