Captain Peter is a web application for Maersk customers shipping perishable cargo in temperature-controlled containers (reefers). The avatar will assist customers along the journey of their cargo, reducing some of the daily hassles and complexities of shipping.

The Jury says
This is a truly user-centered app and a very human-friendly and intuitive way of presenting heavy data. You feel as if you’re talking to a person, and the aesthetic of the design is very approachable. All the services in the app are based on direct feedback from users.This solution saves resources and time spent on checking issues with cargo.