In the National Museum of Denmark’s exhibition, “Tyskland” (Germany), a wide assortment of German culture was displayed. The design company Kontrapunkt framed the exhibition with a humoristic yet straightforward “system” inspired by a German icon: Ritter Sport.
The Jury says
Who can say no to chocolate? The campaign instantly gives us food for thought. It taps into our preconceived notions in a brilliant way. It is a great contextual fit, and the design quality is very high. Germany and German culture can sometimes be a difficult topic in Denmark, and here, it’s a perfectly executed conversation starter.