How do you bridge 250 years of heritage with a digital future? A new name and visual identity mark the beginning of a new chapter for the largest creative institution in Denmark.

The Jury says
This is rebranding on a very high level and stands out as a 360-degree solution to a very complex task. It is simply great craftsmanship all around. There is so much history and so many feelings (and so much politics) in an institution like the Royal Academy. It’s a big achievement to even gain consensus for this project.