Mads is founder and partner in Urgent.Agency, and honorary professor and member of the Danish Design Council and the Danish Arts Foundation Committee for Crafts and Design Project Funding.
Mads is a specialist in connecting design practice and strategy and has handled a wide range of design and branding projects for clients including the Danish Parliament, the Ministry of Foreign Affairs Denmark, Tate Modern, Designmuseum Denmark, Bang & Olufsen, DR (Danish Broadcasting Corporation), Hotel d’Angleterre in Copenhagen and Novo Nordisk.
Mads is currently an honorary affiliate professor at Design School Kolding. He holds a BA in architecture and two master’s degrees in design. He has received several design prizes, including Knud V. Engelhardt Memorial Grant, Red Dot – Best of the Best and Creative Circle Gold Award.
Mads is an active speaker and contributor to the design debate and a visiting professor and external examiner at Denmark’s four creative higher education institutions.