Hans Emil Gjerding
Architect and designer
Hans Emil Gjerding

Hans Emil Gjerding’s ‘Evaporate and short reflections on design methodology’: Design is not free art!

Design refers to the physical and material conditions, bound by the requirements of static!

That might sound restrictive, like an everlasting tagging. But design is to decide and relate, first of all, based on a ‘less is more’ context!
To design is a desire to solve, develop and ‘gestalt’ challenges, whenever you experience an indignation at the immediate physical and mental conditions surrounding you.

In design and concept development, step no.1 is the crucial question, ‘WHAT?’ is the design problem, formulated in a short ‘one-liner’, followed by a ‘HOW?’ is the design then expressed and communicated?

A designer is among the very few who must be capable, in a simple, clear and visually convincing way, of making the customer and the manufacturer aware of how the designer conceptualises, solves and ‘gestalts’ products.
As designers, we are committed as storytellers and the audiovisual communication of the design story.

Based on storytelling precursors and the possibilities of digital design media, the designer, as well as the media, are now capable of expressing the designs and themselves in at least 5 contextual parameters: Time, movement, space, light and sound. Those parameters are a professional and a necessary condition of design and design communication.

The designer is, therefore, committed to dealing with design challenges at the ‘highest level’ in terms of ‘visual notation’, ‘visual communication’ and ‘visual facilitation’ in order to clarify his or her intentions to his clients, customers and the world and openly offering a mature answer to the continuing design challenges with respect to human needs, recycling, ‘cradle to cradle’ and the organic world order!

Other Jury Members 2017
Claus Skytte Creative Strategist, writer and speaker
Claus Skytte
Claus Skytte Creative Strategist, writer and speaker
Dan Boyter Non-executive officer, board member and principal shareholder of Pressalit A/S
Dan Boyter
Dan Boyter Non-executive officer, board member and principal shareholder of Pressalit A/S
David Carlson Senior design strategist
David Carlson
David Carlson Senior design strategist
Hân Pham Founder of Yellowone Design
Hân Pham
Hân Pham Founder of Yellowone Design
Helene Bækmark CEO, Faaborg-Midtfyn Municipality
Helene Bækmark
Helene Bækmark CEO, Faaborg-Midtfyn Municipality
Henrik Jeppesen Founding partner and director, Attention-Group
Henrik Jeppesen
Henrik Jeppesen Founding partner and director, Attention-Group
Jakob Wagner Designer and owner of Jakob Wagner Studio
Jakob Wagner
Jakob Wagner Designer and owner of Jakob Wagner Studio
Kasper Salto Designer
Kasper Salto
Kasper Salto Designer
Kigge Hvid CEO of INDEX: Design to Improve Life
Kigge Hvid
Kigge Hvid CEO of INDEX: Design to Improve Life
Lars Thøgersen CEO and Founder, CPH ID
Lars Thøgersen
Lars Thøgersen CEO and Founder, CPH ID
Lene Dammand Lund Rector, The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation
Lene Dammand Lund
Lene Dammand Lund Rector, The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation
Lotte Lyngsted Jepsen Co-founding partner and User specialist, Hatch & Bloom
Lotte Lyngsted Jepsen
Lotte Lyngsted Jepsen Co-founding partner and User specialist, Hatch & Bloom
Mads Quistgaard Design Director, Urgent.Agency
Mads Quistgaard
Mads Quistgaard Design Director, Urgent.Agency
Peter Hebin Bruun Head of Communication and Sustainability, The Danish Growth Fund
Peter Hebin Bruun
Peter Hebin Bruun Head of Communication and Sustainability, The Danish Growth Fund
Pil Bredahl Designer and owner of Pil Bredahl Design
Pil Bredahl
Pil Bredahl Designer and owner of Pil Bredahl Design
Richard Hsu Co-founder and creative director, Pan-Asia Network
Richard Hsu
Richard Hsu Co-founder and creative director, Pan-Asia Network
Thomas Madsen-Mygdahl CEO and founder, Twentythree
Thomas Madsen-Mygdahl
Thomas Madsen-Mygdahl CEO and founder, Twentythree
Jesper von Wieding Strategic Creative Director of 3X
Jesper von Wieding
Jesper von Wieding Strategic Creative Director of 3X
Susanne Schenstrøm Project Manager at Danish Design Center
Susanne Schenstrøm
Susanne Schenstrøm Project Manager at Danish Design Center
Christina Melander Programme Director, Danish Design Centre
Christina Melander
Christina Melander Programme Director, Danish Design Centre