Bettina Maisch is Professor for Entrepreneurship at the Munich University of Applied Sciences and Head of Education and Qualification at the Strascheg Center for Entrepreneurship (SCE).

Bettina got two diplomas from the University of the Arts Berlin – in public and business communication as well as in electronic business. After a position as a marketing manager for the eGovernment Lab at the Fraunhofer Institute of Open Communication Systems she started her PhD at the University St. Gallen and worked at the Media and Communication Management Institute at the University. During her PhD she spent time at the Center for Design Research at Stanford University, Chair Prof. Larry Leifer, supported with a scholarship by the Swiss National Science Foundation as well as the Hasso Plattner Design Thinking Research Program.

Before joining the current position, Bettina was Senior Key Expert Industrial Design Thinking at Siemens Corporate Technology (CT) in Beijing and Munich from 2012-2020, responsible for promoting customer-oriented development within the company. From January to April 2019, she went on a sabbatical at the Garwood Center for Corporate Innovation, Chair Prof. Henry Chesbrough, at the University of California in Berkeley.