VIGGA challenges the buy-and-throw-away consumer pattern, offering a clever and attractive alternative. Sharing high quality kid’s wear between the VIGGA families we reduce the footprint by up to 80%.
The jury says
Children grow, clothes do not. That is the simple business concept behind VIGGA, a well-thought-out service and a ground-breaking idea for integrating design and product development with a sharing economy concept. With innovation and courage, VIGGA tackles the challenges in a conservative business, demonstrating a way to economise on resources in an industry with a huge environmental footprint. With childrenswear in quality design and materials, VIGGA offers both an innovative service and an aesthetically pleasing experience.