Ina Luise Vittrup Brixen
Helps Scandinavian designers scale their businesses internationally by building a better global marketplace for New Nordic designs.
The jury says
How can Denmark’s many small design firms become more visible in the bigger marketplace beyond the country’s borders? The ENIITO platform offers an ambitious design solution to a challenge that has tormented hundreds of up-and-coming designers lacking PR, sales and marketing skills. So far, the platform has proved highly effective, and ENIITO is backed by the Danish Ministry of Foreign Affairs and the Danish Trade Council as well as a circle of solid investors. Brilliant in all its simplicity – and a good example of how a well-executed idea can generate many jobs in both design and production.