Aiayu recycles all leftovers from their production, creating obvious environmental benefits and empowering locals by creating more jobs.
The jury says
Increased sustainability in the textile industry is a case worth fighting for. Aiayu goes all in with an ambition of reusing all the residual material from their production of fashion and interior design products made of natural fibres. The company has thorough knowledge of the origins of its products and incorporates sustainability at every level – from ecological processes to social sustainability. That requires strict procedures and a dedication to people and the environment every step of the way, from the cotton fields to the factories and the distribution network.