Per Madsen
Creative Director and Founder, IDna Group

Per Madsen is the Creative Director and Founder of IDna Group. IDna Group works with identity through strategy and design and believes that identity is the only true sustainable competitive advantage. Per Madsen has helped to develop IDna Group’s unique concept and approach to identity, which helps companies, brands and organizations achieve their goals.

 Per Madsen believes that design can amplify messages and meaning, and that design is essentially a “language” on equal terms as the written one. With his holistic approach to design, he has been responsible for a wide range of identities in fashion, energy, finance, pharma, FMCG, culture and NGO, and he is known for always challenging the conventions. 

Per Madsen has a long history with visual identities, brand design and packaging design for both national and international companies, brands and organizations. He has, among other things, created identities for Arla, Velux Commercial, Coop, Econcern, Toon, Unilever and Lægernes Pension & Bank – and then he is behind one of Denmark’s most award-winning identities, Theater Republique. Per Madsen has received a number of national and international awards for his work and has been member of the jury at e.g. Clio Award, Eurobest and Creative Circle.

Other Jury Members 2020
Vanessa Julia Carpenter Future Technologies Expert (speaker, facilitator and creator)
Vanessa Julia Carpenter
Vanessa Julia Carpenter Future Technologies Expert (speaker, facilitator and creator)
Rosan Bosch Founder and Creative Director, Rosan Bosch Studio
Rosan Bosch
Rosan Bosch Founder and Creative Director, Rosan Bosch Studio
Rama Chorpash Founding Director, MFA Industrial Design, Parsons School of Design
Rama Chorpash
Rama Chorpash Founding Director, MFA Industrial Design, Parsons School of Design
Anders Lendager CEO and Founder, Lendager Group
Anders Lendager
Anders Lendager CEO and Founder, Lendager Group
Rikke Ullersted Co-founder, Upcycling Forum
Rikke Ullersted
Rikke Ullersted Co-founder, Upcycling Forum
Ulla Riber Group Vice President og Head of Corporate Garage, ISS
Ulla Riber
Ulla Riber Group Vice President og Head of Corporate Garage, ISS
Søren Skafte Overgaard Partner, FRIDAY & PARTNERS
Søren Skafte Overgaard
Søren Skafte Overgaard Partner, FRIDAY & PARTNERS
Mark Wee CEO, DesignSingapore Council
Mark Wee
Mark Wee CEO, DesignSingapore Council
Anders Bang Kiertzner Executive Design & Innovation Strategist, MONOLITH
Anders Bang Kiertzner
Anders Bang Kiertzner Executive Design & Innovation Strategist, MONOLITH
Bettina Maisch Dr., Senior Key Expert Konsulent, SIEMENS CORPORATE TECHNOLOGY
Bettina Maisch
Bettina Maisch Dr., Senior Key Expert Konsulent, SIEMENS CORPORATE TECHNOLOGY
Christina Halskov CO-FOUNDER OF HALSKOV & DALSGAARD DESIGN
Christina Halskov
Christina Halskov CO-FOUNDER OF HALSKOV & DALSGAARD DESIGN
Lars Ploug-Sørensen SENIOR PROJECT DIRECTOR, DANFOSS DRIVES
Lars Ploug-Sørensen
Lars Ploug-Sørensen SENIOR PROJECT DIRECTOR, DANFOSS DRIVES
Erik Balck Sørensen Partner, VF Venture
Erik Balck Sørensen
Erik Balck Sørensen Partner, VF Venture
Anne-Louise Sommer MUSEUM DIRECTOR, ADJ. PROFESSOR
Anne-Louise Sommer
Anne-Louise Sommer MUSEUM DIRECTOR, ADJ. PROFESSOR