Danish Design Award Categories

Products and design solutions can be entered in the categories listed below. The number of nominations and awards depends solely on the quality of the submitted entries. Thus, there may be categories without any nominations or awards handed out.

Every category is relevant to both the private as well as the public sector.

BUSINESS

1. Employment Growth

– a design award for solutions that create jobs in Denmark
The purpose of this award is to demonstrate that design can create employment. By creating products and services that people actually want and find relevant, design can contribute significantly to a nation’s economy and create new jobs.
The design mind-set can also create new companies and industries, again contributing to the overall economy and the creation of new jobs.
This award is given for an excellent business concept that demonstrates how the integration of design thinking can lead to outstanding national and/or international success and employment growth.

Previous finalists and winners: Employment Growth

2. Message Received

– a design award for solutions that deliver a message powerfully, simply and beautifully
The purpose of this award is to show that design can be a strong communicator.
The award illustrates the ability of design to communicate and engage according to the needs, wishes, behaviour, values and social context of the audience.
The Message Received Award can be given to any great communications design, regardless of platform, medium or scale.
Any concept, which delivers a design, that communicates in an engaging and precise way with maximum impact and a minimum of redundancy can be taken into consideration.

Previous finalists and winners: Message Received

3. Save Money

– a design award for solutions that reduce cost
The purpose of this award is to show that effective design can reduce the costs associated with a product or service, without needing to compromise on quality. This category is relevant in both the private and public sector.
Design can improve the bottom line by saving money. The cost reduction may occur through re-design, a better use of materials, simplified assembly, changes in processes, better logistics etc. Alternatively, the design proposal may be based on a completely new concept that achieves the same or an improved outcome for a lower cost.

Previous finalists and winners: Save Money

4. Share Resources

– a design award for solutions that enable resources to be shared efficiently between many
The purpose of this award is to show that design can enable us to use resources in a better way. The award is given to a concept that builds on the collaborative economy – making it possible for us to share, borrow or rent what we need.
The winning concept makes it possible for users, citizens or companies to coordinate resources. This may be in the form of empty car seats, available work tools or other resources. The concept may match up amateur and professional users, enabling us to make better use of our things, space and knowledge.

Previous finalists and winners: Share Ressources

5. Building Markets

– a design award for solutions that increase revenue
The purpose of this award is to show that design may contribute to building growth in terms of sales, new markets or increased export.
The award is given to a solution related e.g. to scaling, enhancement of existing products or services or development of brand new products or services.

INDIVIDUAL

6. Better Work

– a design award for solutions that positively affect our working life
The purpose of this award is to show how design can contribute to thorough, innovative and effective solutions to workplace challenges.
‘Better Work’ ranges from improved workflows and better services through user-friendly, ergonomic and effective tools to products that solve problems in connection with strenuous physical work or stressful work environments. The award could also go to a concept that enables collaborative work at a distance.

Previous finalists and winners: Better Work

7. Daily Life

– a design award for solutions that improve everyday life
The purpose of this award is to show that design can significantly improve the quality of life for the individual person or for the family as a whole, whether at home or on the go.
In a broad range of contexts from materials, objects and transportation to space and lighting, a better ‘Daily Life’ can be achieved through designs that improve the practical, social, aesthetic or tactile side of everyday living.

Previous finalists and winners: Daily Life

8. Feel Good

– a design award for solutions that make an emotional or sensual connection with people in a surprising way that simply makes you “feel good”!
This award celebrates the power of design to delight our intellect, heart and senses. It is given to that brilliant idea, design, product, tool or movement that moves the heart and mind by virtue of its relevance, meaning, simplicity or inspiration.
The winning concept is functional, easy to use, human-centred, delightful and natural while also making a difference and generating new business.

Previous finalists and winners: Feel Good

SOCIETY

9. Better Learning

– a design award for solutions that lead to new ways of learning and educating
The award is given to a solution or a project that creates better learning environments. The winning concept demonstrates how design can be used as a tool for the development of new means of learning and collaboration.
This category aims to show how design can support education by creating motivating environments that inspire and engage learners and educators. This can be achieved, for example, through new technology, the creation of new interiors or furniture or the rethinking of educational environments whether as part of an educational institution or outside the organised educational framework.

Previous finalists and winners: Better Learning

10. Clean Solutions

– a design award for solutions that respect or clean the natural environment
This award demonstrates the potential for design to incorporate sustainability into any given solution. The award can also be given to effective concepts specifically intended to clean or protect the natural environment.
Entries may range from micro to macro scale.
Design may very well hold the key to solving some of the most urgent environmental challenges we face. The Clean Solutions Award should reflect this potential.

Previous finalists and winners: Clean Solutions

11. Healthy Life

– a design award for solutions that enable a healthy body or mind for many
The purpose of this award is to demonstrate the potential of design to create solutions that improve people’s mental or physical health.
Design can affect human health in a positive way, for example through smart technology, new intelligent design, rethinking production and workflows and introducing new materials or interiors.
The category is relevant within a wide range of contexts both within and outside healthcare institutions.

Previous finalists and winners: Healthy Life

12. Outstanding Service

– a design award for solutions that improve or redefine a service
This award illustrates that design can be an effective tool for rethinking or improving an existing service or introducing an entirely new service.
The concept results in a service that is more user-friendly, competitive and relevant to the customers or users. The design of the service may result in better infrastructure or communication or more efficient interaction between people.

Previous finalists and winners: Outstanding Service

13. Fostering Partnerships

– a design award for solutions that create value for citizens through new public/private partnerships
The purpose of this award is to demonstrate the potential of design to foster new partnerships between public organisations and private businesses in a way that increases value for citizens. The category is relevant for services that promote improved public services while furthering business growth, resulting in a positive effect for society as a whole. The award is given to a concept that makes growth, innovation and public/private partnerships go hand-in-hand – a concept that facilitates fruitful cooperation between e.g. local/regional authorities, businesses and research communities to ensure innovative design and product development in close collaboration with users.

14. Improved Welfare

– a design award for solutions that strengthens the welfare capacity of society
The purpose of this award is to demonstrate the value of design in the creation of welfare solutions through empathetic use of technology in the public sector. The award is given to a concept that builds public capacity for offering salient welfare solutions and public services or improves social security in Denmark, especially with a view to addressing vulnerable groups in society and activating them as a resource. Celebrating the best and most ambitious social innovation or development efforts, this award may also go to e.g. technological or digital solutions or robotics with meaningful user interaction and human-centred design. The category is especially relevant for solutions that lead the way in finding answers to some of the grave challenges faced by society and our welfare system.

SPECIAL AWARDS

15. Game Changer

– a design award for solutions that have radically transformed a sector or business area
The purpose of this award is to demonstrate the potential of design to help redefine the rules of the game in a market, business areas or part of the public sector and lead the way to entirely new modes of value creation. The category is relevant for solutions that have disrupted a field of business, created brand new business models or dramatically altered the landscape of an industry or sector.

16. Icon Award

– a design award for an outstanding concept or solution that has become an icon internationally
This award is given to a concept, product or piece of work that has become an icon of Danish design. The work or concept should be unique, well known and admired internationally and be an excellent representative of the Danish design tradition. The work is monumental and is itself part of the Danish brand.
The award can also be given to a person whose collective work or lifetime achievements have become iconic.
The candidates for this award are nominated and selected by the jury, but everyone is welcome to recommend candidates for the award.

Previous finalists and winners: Icon Award

17. Visionary Concepts

– a design award for solutions that are out of reach but within sight
The Vision Award is given to a design solution or an innovative and visionary concept that points to radical new possibilities within a business, social or cultural context.
The candidates for this award are nominated and selected by the jury, but everyone is welcome to recommend candidates for the award.

Previous finalists and winners: Visionary Concepts

18. Young Talent

– a design award for an outstanding talent aged 30 years or younger
The purpose of the Young Talent Award is to create awareness of and encourage talent potential in Denmark in design-related areas.
The Young Talent Award is given to an outstanding young designer or entrepreneur who exemplifies the Nordic design tradition combining courage with the ability to create renewal.
The candidates for this award are nominated by the design schools, but everyone is welcome to recommend candidates for the award

Previous finalists and winners: Young Talent

19. People’s Choice

– a design award for solutions that are selected by the general public
The purpose of this award is to generate interest in the broader understanding of design amongst the general public.
Members of the general public in Denmark can vote online for any of the finalist entries.