Press Release: Danish Design Award
Aiming to celebrate the difference that design can make and further ensure the place of Danish design on the world map, DDC and Design denmark now proudly present the Danish Design Award. The award is unique in its focus on the effect of design and its aim to stimulate the use of design in Danish businesses. At the same time, the launch marks the 50th anniversary of the first Danish award for industrial design.
The Danish Design Award is the major Danish design award and -event, where businesses and designers alike are celebrated for the difference made by their solutions in industry, society and daily life. The Danish Design Award is presented by a united Danish design field, comprised of the design industry organisation – Design denmark – and the Danish Design Centre.
Commenting on the innovative aspect of the Danish Design Award, Danish Design Centre CEO Christian Bason said:
– No other award celebrates the diversity and scope of Danish design in a comparable way. With the Danish Design Award, we aim to bring together the entire field across the nation and demonstrate the full force of innovation of design – in a Danish context, but with an international outlook. Denmark’s proud design heritage is our foundation as we launch the Danish Design Award in year of the 50th anniversary of the first Danish award for industrial design – and as we move on, we will re-imagine and celebrate both Danish design today and its future potential.
The new collaboration both marks the birth of a unique Danish design award and a significant, recurring design event in international scale. Meanwhile, the launch of the Danish Design Award marks the 50th anniversary of the first Danish award for industrial design.
The Danish Design Award demonstrates and celebrates the many positive effects of design on e.g. industry, export and society at large and aims to inspire and stimulate the use of design and design thinking in Danish businesses. Also, the award intends to make clear the role of Denmark as a design leader and offer a broad view of Danish state-of-the-art design solutions as they appear right now.
Design denmark CEO Morten Groen said:
– In Denmark we have a strong design tradition with some of the world’s best solutions and products but we still need to demonstrate the effects of design – both in Denmark and abroad. Therefore, we wish to build up the Danish Design Award as a rallying point and a beacon. It has never been more important for designers and businesses to join forces – to learn from each other and solve complex innovation challenges but also to export their knowledge.
The Danish Design Award also sets itself apart by virtue of its categories – which all focus on the effect and value created by design – and the composition of its jury, which comprises Danish and international experts with either design or business backgrounds.
The submitted designs are evaluated in 11 categories across three overall groups – Business, Individual and Society – plus four special awards.
All the categories are relevant to both the public and the private sector.
– a design award for solutions that create jobs in Denmark
– a design award for solutions that deliver a message powerfully, simply and beautifully
– a design award for solutions that reduce cost
– a design award for solutions that enable resources to be shared efficiently between many
– a design award for solutions that positively affect our working life
– a design award for solutions that improve everyday life
– a design award for solutions that make an emotional or sensual connection with people in a surprising way that simply makes you “feel good”!
– a design award for solutions that lead to new ways of learning and educating
– a design award for solutions that respect or clean the natural environment
– a design award for solutions that enable a healthy body or mind for many
– a design award for solutions that improve or redefine a service
– a design award for an outstanding concept or solution that has become an icon internationally
– a design award for solutions that are selected by the general public
– a design award for solutions that are out of reach but within sight
– a design award for an outstanding talent aged 30 years or younger
The nominees for the Danish Design Award are made public on March 14. 2016 and the winners are made public and celebrated at the Danish Design Award show on April 7. 2016.
Please direct press inquiries and interview requests to:
Peter Kamph, Danish Design Centre, Mobile: +45 2098 4213, E-mail: firstname.lastname@example.org
Susanne Bendsen, Head of Communications Design denmark, Mobile: +45 2896 2128,